GoBaku
A vibrant travel website for GoBaku to attract GCC tourists with integrated bookings, location guides, and a mobile-first UX.
Project Background
GoBaku approached us with a clear brief: build a travel platform that convinces GCC tourists to choose Azerbaijan over competing regional destinations. The site needed to do the work of a travel agent — inspiring, informing, and converting — while handling bookings and location discovery in a single experience.
Objectives
Create a visually immersive travel experience that converts visitors into enquiries
Integrate booking flows for tours, hotels, and experiences
Build location guides for Baku and regional destinations
Optimise for mobile — the primary device for GCC travel research
Key Features Delivered
- Full-screen immersive hero with destination storytelling
- Integrated tour and experience booking system
- Interactive location and destination guides
- Mobile-first responsive design
- Multi-language support (Arabic and English)
- SEO-optimised destination content
Our Approach
The design direction was cinematic — every scroll should feel like a travel magazine. We built the frontend in Next.js with heavy emphasis on image performance and animation, paired with a booking backend that could handle real-time availability without degrading page speed.
Results
Launched to strong organic traffic from GCC markets within the first month. Mobile conversion rates exceeded the client benchmark by 40%. The platform is now the primary digital presence for GoBaku's inbound tourism operations.